Postdoctoral Training Opportunity - Financial Impact of Customer Engagement
The Medill Integrated Marketing Communications Spiegel Digital and Database Research Center at Northwestern University seeks to hire a full-time postdoc to start no later than September 2020.
The research goal for the center is using data and empirical evidence to prove the financial impact of customer engagement with brands and enterprises. Founded in 2012, the center has completed over a dozen studies to date, linking an individual’s behavior to purchase behaviors in social media, mobile/multi-platform engagement, customer reviews, TV viewing, and most recently, The Local News Initiative.
The primary responsibilities include serving as lead researcher on Spiegel projects, analyzing project/sponsor data for insights, and authoring scholarly papers to be considered for publication and/or conferences.
The position will report to Professor and Research Director, Edward Malthouse, but will also work with other faculty in the Medill Integrated Marketing Communications department and other departments at Northwestern University.
Northwestern University is an Equal Opportunity, Affirmative Action Employer of all protected classes, including veterans and individuals with disabilities. Women, underrepresented racial and ethnic minorities, individuals with disabilities, and veterans are encouraged to apply. Hiring is contingent upon eligibility to work in the United States.
- Candidates are required to have a completed doctoral degree, or ABD in marketing, economics, computer science or communications fields.
- The center is looking for candidates who can work on interdisciplinary teams, and have good quantitative skills and solid knowledge of theories from consumer behavior, psychology or economics.
- Research interests should include social media, mobile marketing, marketing communications or service marketing.
Candidates should expect a minimum 2 year contract.
Your curriculum vitae (CV), cover letter and list of references must be attached to the electronic application, and emailed to: firstname.lastname@example.org
Hard copies of materials impossible to attach electronically (e.g. confidential reference letters) should be mailed to:Tom Collinger
Spiegel Digital & Database Research Center
1845 Sheridan Road
Evanston, Il 60208